Kuala Lumpur, Malaysia. July 25th, 2018. Since its foundation in 2012, KidZania Kuala Lumpur has worked to offer an incomparable family entertainment experience to all its visitors. Moreover, the entire team of KidZania Malaysia has strived to highlight the characteristics that make the KidZania brand stand out from the competition.
This continuous effort has been recognized by the marketing community in Malaysia by granting KidZania Kuala Lumpur the status of “Superbrand Malaysia 2018”; identifying KidZania as one of the strongest and most valuable brands in this market.
Superbrands is a global branding organization which promotes this discipline in 88 key markets around the world. With 25 years of experience, Superbrands created a council made up of experts in fields like branding, advertising, marketing, design, product management, public relations and business. This group of renowned professionals votes each year to select the brands that will be invited to join the Superbrands programme in recognition of their strong performance and branding proposition.
KidZania Kuala Lumpur, along with this year’s winning brands in Malaysia, will receive a trophy award at the Superbrands Tribute Event scheduled to take place in October.