MEXICO CITY, Mexico. KidZania Journal. June 28, 2013. (English). –Today, marketing guru Prof. Philip Kotler and Dr. Fahim R. Kibria visited KidZania Cuicuilco for the first time. Our distinguished visitors walked across KidZania Cuicuilco’s streets and plazas, experiencing and discovering first-hand the exclusive interaction created in the sponsored establishments, where kids play with brands, products and services while learning the relevance of work and money.
KidZania Cuicuilco is KidZania’s most inventive and engaging theme park yet. We’ve introduced 21st century career choices, elevated awareness around global issues like the environment, and made certain that every child, no matter their level of ability, can participate. We’ve brought the most authentic and fun real-life experiences to life to help children understand and manage their ever-changing world.
KidZania Cuicuilco is equal parts entertainment and education. Young visitors enter through the park’s mock airport into the sprawling 150,000 square foot kid-sized city complete with 91 establishments. Once in the city, kids choose from among 158 different trades and professions that it takes to run a city.
Prof. Kotler came to KidZania Cuicuilco to discover more about a concept that he already finds fascinating. Xavier López –President of KidZania–, and Hernán Barbieri –Governor of KidZania Mexico–, greeted our guests and showed them the city, which is equal parts education and fun.
During his visit, Prof. Kotler was able to obtain his driving license, drive one of KidZania Cuicuilco’s electric cars and apply for his B•KidZanian passport. Prof. Kotler was surprised when a young reporter from Excelsior’s Newpaper Edition showed him that he had made the front page of today’s paper.
Before leaving KidZania Cuicuilco, Mr. Xavier López gifted Prof. Kotler and Dr. Kibria the “Key to the City”, a KidZanian tradition specific to visiting dignitaries and important tourists in sync with KidZania’s spirit.
About Prof. Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.
Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.” (Extracted from 2008 Leaders in London Conference brochure).
Professor Kotler has authored over 50 books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, now in its 14th edition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science and the Journal of Business Strategy.
He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. He has also advised governments on how to develop and position the skills and resources of their companies for global competition.
Professor Kotler was ranked the fourth most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch, in a survey of 1,000 executives from 25 countries (Financial Times November 18, 2005). He was ranked the sixth most influential business thinker following Gary Hamel, Thomas L. Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner by the Wall Street Journal (May 5, 2008).