The Brass Ring Awards have been a symbol of excellence for attractions industry marketing for years. The Brass Ring Awards honor excellence and achievement in a variety of disciplines and categories.
Orlando, FL, November 16th, 2011. EMF. KidZania, the global edutainment leader, has been awarded with a Brass Ring for 2011 Best Integrated Marketing Campaign-Marketing Excellence by the International Association of Amusement Parks and Attractions (IAAPA).
Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 4,000 facility, supplier, and individual members from more than 93 countries. IAAPA strives to help members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry.
Every year, during the IAAPA Attractions Expo, the association recognizes the best of the best in the attractions industry in the areas of marketing, retail, human resources, entertainment and FEC operations. Those who reach for the proverbial Brass Ring go above and beyond in their fields, changing the game, setting new standards of excellence, and bringing new levels of “wow” to guests around the world.
After receiving the award, Mr. Xavier López Ancona –President of KidZania– said: “this is the third time that we have obtained this prestigious award recognizing KidZania’s marketing efforts. It is a token of appreciation to the superb work of our talented team that creates and executes outstanding marketing campaigns”.
The tradition of the Brass Ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.