Leading indicators – Week of September 22

New study: purchase intent increases with geotargeting [eMarketer]

Want to satisfy the consumer? Make a hassle map [FastCompany]

6 Facebook opportunities brands are missing [iMedia Connection]

Is the iPhone 5 coming out on October 4? [Mashable]

How should B2Bs find the right digital agency partner? [B2B Bliss]

Business e-books are finding their way into the B2B marcomm mix [Holtz Communication]

Learning to adjust your focus [HBR]

Some thoughts on “public scoring” based on social media (i.e. Klout) [Forbes]

10 quick facts to know about consumer behavior on Facebook [Slideshare]

via: Marketing Leadership Council



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