KidZania’s Executive Vice President Andrew Darrow will present the keynote address at this year’s Cityscape Global 2011 Dubai Conference, scheduled for September 27-29. Darrow will show his deep understanding on strategy and growth of KidZania’s global parks and why KidZania is a ‘Must-Have’ for retail developers.

Cityscape Global is the essential business-to-business networking exhibition and conference bringing together the world’s most influential and respected leaders in real estate, retail, and leisure.

In his keynote speech, entitled “Implementing Innovative Entertainment Concepts to Increase Footfall and Customer Spend,” Darrow will discuss KidZania’s innovative, edutainment concept, its success story, and future expansion plans.

He also will share insight into the impact that innovative entertainment concepts like KidZania have on overall shopper experience and spend levels in retail locations.

“To survive in the current economic climate, malls must offer key points of differentiation to attract and retain consumers. This is an exciting opportunity to talk about how KidZania creates winning solutions for children, parents, educators, brands and shopping centers,” explains Darrow.

“We set out to create a business to inspire and entertain children, and in the process, created the formula for the new standard in leisure and retail destinations,” he added.

Darrow’s opening keynote address will start at 12:45 p.m., September 27 in Dubai’s International Convention and Exhibition Centre, Dubai, UAE.

Cityscape Global 2011 marks the 10th edition of the essential business-to-business networking exhibition and conferences for emerging real estate markets globally. The event brings together real estate investors, developers, financiers, architects, consultants and all other real estate professionals involved in the investment, development and construction of real estate.

More information: http://www.cityscapeglobal.com/