MEXICO CITY, Mexico. KidZania Journal. October 7, 2013. (English). –KidZania, the fastest growing kid’s hands-on entertainment brand in the world, celebrated its 2013 annual Zummit this week. With “A United Nation” as this year’s Zummit tagline, KidZania shows the unity and sense of belonging that have been the main drivers for the company’s fast-pace evolution, characterizing it as a Nation and a truly global company.
From October 2 – 4, 2013, the company reunited representatives of over 21 countries where KidZania is present with the idea of sharing and discussing topics that are relevant to the business, reinforcing the importance of standardizing processes, working harmonically and understanding the power of a truly global business that acts as a single unit.
During these three days full of knowledge, fun and discovery, our guests from all corners of the world were able to exchange ideas with their peers, share best practices, learn about the latest updates of the business as well as the goal for 2014.
KidZania is one of the fastest growing kid’s hands-on entertainment brands in the world. It is an interactive kids’ city combining inspiration, fun and learning through realistic role play for children 3-14. Kids independently explore a safe and contained 80,000 square foot kid-sized city with over 60 exciting careers that they can try out as they learn about the inner-workings of a city and the concept of managing money. Each ultra-realistic experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 15 locations in 12 countries and rapidly growing globally, KidZania is one of the most inventive kid’s edutainment concepts in the world.