KUWAIT CITY, Kuwait. AMEINFO. September 15, 2012. (English). -KidZania Kuwait, the family entertainment park which promises to bring children a new level of family fun once it opens next year, is pleased to announce a marketing partnership with The Sultan Center (TSC), Kuwait’s leading supermarket and general merchandise retailer.
With 60 stores across the Middle East, The Sultan Center will sponsor the Supermarket establishment at KidZania Kuwait and will also operate a Convenience Store within the children’s city, which will be operated by leading international retail franchise operator M. H. Alshaya Co.
The Sultan Center’s Supermarket establishment will offer its young visitors the opportunity to role-play different jobs such as a cashier, a baker and a deli assistant, as well as receive salaries in kidZos (KidZania’s currency) for their services. Children can also choose to be customers and shop for groceries, enabling them to identify and understand supermarket procedures, introduce them to the basics of financial literacy and foster their self-esteem and interaction with other children through team-building exercises.
“The Sultan Center is proud to partner with KidZania Kuwait,” said Lisa Al Gharib, Media and Communications Controller at The Sultan Center. “We are excited at the prospect of giving children the chance to experience the many aspects involved in running a supermarket. We look forward to providing Kuwait’s next generation with their first working experience in a supermarket retail environment, which will allow them to build a long term bond with The Sultan Center.”
“We welcome The Sultan Center to KidZania Kuwait with an establishment that will support the development of teamwork, self-esteem and interpersonal skills that KidZania values as a company”, stated Fernando Medroa, Vice President, Leisure & Entertainment, M. H. Alshaya Co.
“Our growing number of marketing partnerships, and their unique establishments in KidZania Kuwait, provide an enriching and positive experience for children, all with a fun and interactive environment.”
As well as the Supermarket establishment, TSC Express will operate a Convenience Store within the park so that visitors will be able to shop as they normally do whilst experiencing the grocery retailer’s unique shopping atmosphere.