New Study Sizes up Kids and Apps

Kidscreen.com. July 24, 2012. (English). -Looking at kids’ mobile app/entertainment habits and parents’ searching behavior, The NPD Group’s new study Kids and Apps: A New Era of Play, has revealed that the Apple App Store is the go-to resource for parents to find apps for their children.

A full 62% of parents conduct searches on the App Store and more than two-thirds of parents surveyed look for age-appropriate content. For parents with kids ages two to five, 75% search for age-appropriate apps.

According to the study, more parents (73%) with girls using mobile devices search for age-appropriate apps, versus only 63% of parents with boys using the devices.

Examining usage, gender and age, gaming apps are the most popular for boys who play an average of 10.8 hours per week, but girls are more apt to use a variety of apps (music, art, and photo) and spend 9.5 hours a week on social networking sites. Kids ages two to eight use educational game apps while the tween/teen set (12 to 14) lean on social networking and music apps.

Results sizing up entertainment habits found that watching television is the most popular activity with more than 80% of kids viewing TV approximately six days a week for an average of 14.3 hours per week.

Photo ©nooccar

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s