LONDON, United Kingdom. The Times. August 25, 2014. (English). –As a scion of the chocolate family, Joel Cadbury should know a thing or two about children’s tastes. His expertise will be put to the test next year, though, when he opens Britain’s first KidZania theme park — complete with a real Airbus aircraft.
Hubspot. August 22, 2014. (English) by Jessica Meher. –The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts — and build a team to execute on all of that.
MEXICO CITY, Mexico. Nikkei. August 21, 2014. (English) by Jun Suzuki. –KidZania is rapidly expanding around the world, especially in Asia. CEO and founder Xavier López spoke recently with the Nikkei about his company’s plans for Asia. Excerpts from the interview follow.
TOKYO, Japan. Nikkei. August 21, 2014. (English) by Jun Suzuki. –Mexico’s KidZania is looking to Asia to expand its chain of entertainment and educational centers for children, and to make the business truly global.
Mindshift. August 7, 2014. (English). −When it comes to brain development, time in the classroom may be less important than time on the playground. “The experience of play changes the connections of the neurons at the front end of your brain,” says Sergio Pellis, a researcher at the University of Lethbridge in Alberta, Canada. “And without play experience, those neurons aren’t changed,” he says.